Scalability & Growth
The platform's catalog onboarding was slow, manual, and wouldn't scale. I led the shift to scalable platform: GraphQL and microservices architecture, launched Product Management APIs, and built an early adopter program with key enterprise partners. The result: 20x faster onboarding, 7 digit revenue in recovered TCV, and 30% of products onboarding exclusively via API.
Designing an ad-free experience meant creating content flows without ads.
We achieved this by focusing on rich content. One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
In an age where attention spans are shrinking, minimalism has become a dominant design philosophy, particularly for modern portfolio.
Its appeal lies in its ability to communicate professionalism, focus, and clarity—all essential for creatives aiming to leave a strong impression.
