MSP Expansion
AppDirect needed to expand beyond its core marketplace into managed services and physical commerce. I drove the integration of 500K+ SKUs from major distributors, defined the product priving framework with executive alignment, and delivered a preview ConnectWise PSA integration to enter the MSP market. Sustaining an existing 8-digit GMV in physical commerce while opening new scalable channels.
Designing an ad-free experience meant creating content flows without ads.
We achieved this by focusing on rich content. One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
In an age where attention spans are shrinking, minimalism has become a dominant design philosophy, particularly for modern portfolio.
Its appeal lies in its ability to communicate professionalism, focus, and clarity—all essential for creatives aiming to leave a strong impression.
